Most of Ikea items ordered by June 30, 2015 were furniture items (80%). Ikea online store includes approximately 85% of Ikea products.
Ikea also announced the cut of the tariff for collecting the products, both in the store and online, from RON49 to RON29. The price for home delivery will also be reduced from RON1 to RON0.75 per kilogram for Bucharest and the counties of Ilfov and Prahova.
IKEA store in Romania posted sales of RON468 million (EUR105 million) in financial year 2014, up 6% on the year.
In the same period, the store was visited by 3.23 million persons, up by 30,820 on the year, who bought 13.2 million products. Of the total sold products, 60% were furniture items, while the remaining 40% were accessories and decorations.
In June, IKEA bought a 13.7-hectare plot of land in Bucharest to build its second store in the country.
IKEA currently has just one store in Romania, in northern Bucharest.
The Swedish furniture retailer was founded in 1943 and has over 350 stores worldwide.