Any computer priced at more than 2,000-2,200 lei (about EUR450-EUR500) is “very hard” to sell on the Romanian market, as consumers remain very budget conscious, Bogdan Iftemie told Ziarul Financiar.
“The first quarter is definitely better than the same quarter last year. We estimate an about 10% increase in [our] sales year on year. Still, there is a certain sluggishness on the market. Everything priced upwards of RON2,000-RON2,200 is very hard to sell; it’s the low price products that are selling well, consumers are very budget conscious.”
The market is also slow to progress on a segment about which vendors had high expectations, namely the ultrabooks, Iftemie said, without going into details. He did say that part of the blame for this rested with the prices. Ultrabooks are a new category of ultra-thin and ultra light laptops and it takes time for it to gain ground, Iftemie added.
(English version by Loredana Fratila-Cristescu)