“Our sales are very high in the Moldovan region, being the region we left from and where we have the best developed network, but the sales in Bucharest and Brasov are as high. These are the top regions of the brand, followed by Constanta, where we have a different season-based approach. Bucharest is the second market after Moldova,” said the company’s owner Vasile Armenean.
The company started the ice-cream business early ’90s and it subsequently set up the grounds of Sceava-based ice-cream factory Betty Ice, manufacturing brands such as Lido, Moana, Polar or Balleto.
According to Vasile Armenean, Romanians are opened to new ice-cream flavors, though vanilla and chocolate are the best ranked.
Betty Ice owns four own stores in Brasov, Oradea, Sibiu and Cluj and develops such units in Iasi and Bucharest. Also, the company has over 100 ice-cream kiosks countrywide and ten on the seaside.
Betty Ice employs 600 people and has over 4 large ice-cream factories locally, employing over 200 people. The company’s competitors are Alpin57 Lux, Top Gel, as well as Unilever (Algida, Napoca) sau Nestlé (Aloma, Joe, Nirvana).
(English version by Manuela Panescu)