In his new position, Petru Sopa will coordinate the development of Alpin 57 Lux’s commercial operations on the Romanian market, focusing mostly on enhancing the performance of the Modern Trade channel, according to company representatives.
Petru Sopa has an experience of over 20 years in the FMCG industry, which includes coordinating the sales teams of important companies in Romania, such as Nestle, Scandia, Hame Romania and Prefera Foods.
Alpin 57 Lux is headquartered in Sebes (Alba County) and majority held by Latvian food manufacturing and wholesale group Food Union. It has more than 500 employees and makes over 100 types of products under ten brands.
Alpin 57 Lux had a turnover of RON100 million and a profit of RON3.5 million in 2020, in line with public data. On the local market, Alpin 57 Lux competes against businesses such as Betty Ice based in Suceava and held by Unilever Group, Top Gel based in Dolj and held by Petre Popa, Ice Dyp Balas held by the Balas Family in Timis, and Cicom based in Dambovita held by the Coman Family.
Food Union bought 70% of Alpin 57 Lux shares in 2016 and another 10% in 2020.
Food Union operates in Latvia, Estonia, Lithuania, Russia, Belarus, Denmark, Norway and China, and is owned by Russian millionaire Andrey Beskhmelnitskiy.