“We will invest in digitalization and increase our international exposure by connecting with international hotel booking systems to reach more distant markets such as Asia and the US. This year we expect a 15% increase compared to 2021, both in occupancy and average rate, because we expect a thaw in the business travel market to follow,” Georgeta Grecu, the hotel’s general manager, told ZF.
Hotel Cismigiu has an accommodation capacity of 60 apartments.
Its owner is Spain’s Hercesa, which bought the building in the center of Bucharest in 2004 and turned it into a four-star hotel with a EUR15 million investment.
Last year, the revenue of the Hotel Cismigiu was 50% of that of 2019, a reference year in Romanian tourism.
(English version by Loredana Fratila-Cristescu)