It said Romanians place online orders averaging a few hundred lei.
Hornbach’s online customers are not much different than offline customers, the retailer said. Over 70% of customers are men aged 29–49. The retailer said it also has online customers aged over 65, which shows older generations are more and more inclined to use technology.
“The online commerce market on the construction materials and gardening segment continues to grow locally and all major players are investing massively in developing their online sales channels. In the future, we see double-digit annual growth,” said Mugurel – Horia Rusu, general manager of Hornbach Romania.