The growth was due to the uncertainty of the current state of affairs, which made consumers stock up on supplies more than usual, buying more than just food.
“The impact was visible in our business, where sales rose by more than 50% compared with the same time last year,” Hageleit says.
The local production and the strong hardworking teams as in Sighisoara and Sovata allowed Hochland to quickly raise to the challenge and meet the needs of its consumers, the executive added.
Hochland arrived in Romania in 1993 and five years later started manufacturing of processed cheese in its Sighisoara plant. It bought the Sovata plant in 1999, where it makes Romanian yellow cheese and raw material for the process cheese made in Sighisoara.
(English version by Loredana Fratila-Cristescu)