“The average occupancy rate of the hotel stood at 69% last year. The average tariffs rose by two euros per room in 2014,” stated Aron.

In 2009, the hotel of Sibiu, owned by businessman Nicolae Minea, was affiliated to Hilton international hotel chain, in the wake of investments worth EUR25 million in refurbishment. The hotel has an accommodation capacity of 115 rooms and operates in a franchise.

“This year we will invest around EUR1 million, in replacing mattresses, TV sets, in line with standards required by the brand,” stated Nicolae Aron.

Hilton hotel of Sibiu is owned by Palace Dumbrava company, with revenue worth RON14.5 million in 2013 (around EUR3.3 million) and 121 employees, according with Finance Ministry data.

“For this year, we forecast a 8-10% revenue increase. We are upbeat”.

Almost 30% of the hotel’s clients are foreigners, according with Hilton Sibiu official, but most of them come on business. In the first 11 months of 2014, 84,000 foreign visitors were accommodated in the hotels, pensions, hostels or villas of Sibiu, a former European capital in 2007.

(English version by Catalina Apostoiu)