“We’ve opened five stores since the beginning of the year, in Brasov, our second store in Constanta, in Galati, Bistrita and Ramnicu Valcea. We plan to open ten stores in 2018,” says Catalin Pozdarie, the Romanian executive who has been running Hervis’ operations in this country for about a decade.
Hervis entered Romania in 2007 at the height of the economic boom and had bold expansion plans at first. The crisis changed things so today, a decade later, the network numbers 23 stores.
However, with the return of the economic growth in the last few years and with the rapid increase in consumer spending, Hervis has stepped up expansion.
“The year 2017 was very good for Hervis. We will end the year with some EUR41.5 million revenue including VAT, up about 18% on 2016 and net profit higher than any other profit figure so far.”
(English version by Loredana Fratila-Cristescu)