Catalin Pozdarie, the Romanian executive who runs the domestic operations of sporting goods retailer Hervis, says 2021 has been better that in 2020, but many pandemic effects are still being felt. Moreover, the weather is also playing a major role in sales trend.
2021 has also brought a rising appetite for holidays among the population.
Given all that, and the fact that Romania is in the midst of the fourth wave of the pandemic, it’s hard to make projections about 2021, explains the Romanian executive. “We still hope 2020 will bring a positive figures and an increase even against 2019”.
Hervis entered the Romanian market in 2007 and currently has 39 stores locally.
“We now have 39 stores in Romania. We haven’t closed any unit and we do not intend to. So far in 2021, we’ve opened a single store, in Craiova, but another five are scheduled for opening in the last months of the year”, says Pozdarie.
Besides the offline network, the company also owns an online store, whose sales peaked last year, according to Pozdarie.
(English version by Catalina Apostoiu)