In 2011, Herbalife Romania registered turnover of RON38.8 million and net profit of around RON2 million.
The year 2012 was the fourth consecutive year in which Herbalife Romania saw higher sales, as Romania ranked third among countries with the fastest growth rate in the EMEA (Europe, Middle East and Africa) region, the company said in a statement Tuesday.
Romeo Cazanescu, Country Director Herbalife for Romania & Moldova, said Herbalife continued in 2012 to strengthen its business in the region and in Romania, despite the general conditions of economic instability.
He also said the increase in the number of distributors, a wider range of products and higher efficiency among distributors are the main factors boosting Herbalife’s turnover in Romania.
The number of Herbalife distributors rose 30% on the year in 2012.
Herbalife Romania established its office in Bucharest in 2008. At the end of 2011, the company had nine employees.
Herbalife Ltd is a global company selling weight-loss, nutrition, hair and skin-care products in 81 countries via a network of around 2.7 million independent distributors. In 2012, Herbalife reported net sales of $4.1 billion, up 18% on the year.