Herbalife opened its first local sale center in Bucharest in 2011.
The center will help increase the turnover of distributors in central Romania, Romeo Cazanescu, country manager for Herbalife Romania and the Republic of Moldova, said in a press release Tuesday.
Romania is the fourth market in the EMEA region where Herbalife opened such centers, he added.
Herbalife Romania’ sales increased 38% in 2012 to 53.6 million lei (about EUR12 million) and its net profit rose 57% to RON3 million, according to Finance Ministry data.
Its network of independent distributors climbed 30% last year.
Herbalife Romania was set up in 2008 and is headquartered in Bucharest. At the end of 2011, the company had nine employees.
Herbalife sells its products in 81 countries through a network of about 2.7 million independent distributors. The company reported net sales of $4.1 billion for 2012, up 18% on the year. (EUR1=RON4.4235)