In 2014, the company posted sales of 390 million lei (nearly EUR85 million), up 6% from a year before, as a result of strengthening its business in the existent locations and opening new units in 2014.
Also, it invested EUR1.5 million in the rebranding process in 2014.
“The rebranding process is currently completed in all Help Net drug stores. The investment targeted the entire brand network and architecture,“ Isabelle Iacob, general manager with Help Net told ZF.
The drug stores network includes Help Net drug stores, Concept Store drug store in Bucharest as well as discount brand Help Net Con¬ve¬na¬bil, launched last year’s fall in a nearly EUR1 million investment.
In less than one year from opening the first Help Net drug stores targeting low income persons, Help Net Con¬ve¬na¬bil reached a 25-unit network. Each unit required an approximately EUR50,000 investment.
Help Net is majority owned by Romanian businessman Ovidiu Buluc. The network is part of Farm¬exim group, which includes the drug store distributor Farmexim that ranked 4th on the local market by sales, as well as food supplements importer and distributor Green Net.
Help Net opened 15 new units in the first quarter of 2015, at a total of 190 units countrywide, half of which are located in Bucharest.
The company’s competitors are Catena, Sensiblu, Dona, Ropharma, and Belladona.
(English version by Manuela Panescu)