The project, started in early 2022, entails the construction until the end of 2022 of a new head office for HELL ENERGY, covering 3,800 square meters, and of a warehouse of 10,000 sqm, with a storage capacity of 12,500 pallets.
The investment aims to increase the capacity of storing and streamlining the delivery of products of four different ranges – HELL ENERGY (energy drinks), ENERGY COFFEE (chilled ready-to-drink coffee), SWISS LABORATORY (vitamin drinks), XIXO (tea and carbonated soft drinks) – to 170 partner-distributors. Upon the completion of the investment, the team in Romania will be extended by 20 more employees.
The construction of the head office and warehouse is part of the company’s strategy to consolidate its leadership position on the local energy drinks market and to streamline the deliveries of HELL ENERGY drinks and of chilled ready-to-drink coffee, ENERGY COFFEE.
In 2021, HELL ENERGY’s sales volume grew by 15% from 2020. By value, HELL ENERGY had a turnover of EUR48.8 million in 2021 in Romania, in line with company data.
HELL ENERGY was established in 2006 as a family business and is still held by the Barabas family. The brand has become leader of the energy drinks market in Hungary in just four years.