Heineken owns the former Grivita beer plant, which was closed down in 2004, as the production was relocated to the company’s other facilities.
The land price in the area starts at EUR550 per square meter.
The plot is important because it is close to the recently completed Basarab overpass.
Heineken Romania, which had a turnover of EUR221 million last year and was the most profitable brewer with a net profit of EUR31.5 million, called an extraordinary general meeting of shareholders for the end of January to approve the sale of the plot and of the construction.
The company’s shareholders have also been called to approve a nearly EUR30 million share capital increase from the company’ reserves.
Over the past few years Heineken has been the fastest growing brewer, with its results being above the market. The beer industry has yet to put declines behind, and sales still vary significantly from one month to the next.
The company holds four plants at present, in Constanta, Craiova, Miercurea Ciuc and Targu Mures and has brands such as Heineken, Silva, Ciuc Premium and Golden Brau in its portfolio.
(English version by Daniela Stoican)