Heineken, the second largest brewer in Romania, is the company that started the cider market in the country about a year ago when it introduced the Strongbrow brand. Now the market has grown to 8 million to 10 million lei (EUR1.8 million to EUR2.2 million) and attracted other local and international companies.
URBB (Tuborg) introduced Somersby and Ursus Breweries introduced Kingswood made in the Czech Republic. Local producers like Zarea introduced Dacic, entrepreneur Alan Clark introduced Clarks and then Daniel Guzu launched ‘Ana are’.
Heineken has the biggest portfolio, with two local and two international brands.
“We have recently expanded our portfolio with two Romanian cider brands, 100% made from Romanian apples, Cidru Mandru and Livada Secreta,” says Onno Rombouts, managing director of Heineken Romania.
The two brands are locally made and will become available on the market soon, although Heineken did not say exactly when. (EUR1=RON4.4514)
(English version by Loredana Fratila-Cristescu)