Rombouts has been with Heineken for almost 20 years now, holding positions in the Netherlands, the Dominican Republic, Hungary and other countries.
Prior to this latest appointment, Rombouts was the head of Heineken operations in the Asia Pacific region, working out of Singapore.
Heineken is Europe’s largest beer maker, and the third largest in the world, by volumes sold.
The group has four plants in Romania, and last year it has posted a turnover of 1.04 billion lei (EUR245.3 million), up 11.5% on the year. (EUR1=RON4.373)