The beer brand saw similar increases in Poland, Russia, UK, Nigeria, Brazil and Mexico.
Overall, the beer brand volumes rose by 7.5% in the first quarter and by 4.5% on a group level.
The company’s net revenue grew 4.2% to over EUR10 billion and its net profit increased 9.1% to EUR950 million year-on-year in the first half of 2018.
In 2017, Heineken group reported net revenue of EUR21.8 billion. In Romania, the company had a turnover of RON1.16 billion (EUR254 million), down 4% on the year, according to Finance Ministry data.
Dutch Heineken group has four factories in Romania, in Miercurea-Ciuc, Craiova, Constanta and Targu-Mures, respectively. The company’s portfolio includes beer brands Heineken, Silva, Ciuc Premium, Golden Brau and Neumarkt, and cider brands Strongbow, Old Mout Cider, Livada Secreta and Cidru Mandru.
In 2015, the company entered the cider market with the Strongbow brand, a pioneer on this segment. Subsequently, it brought the Old Mout Cider to the local market and in 2017, the company started producing cider at its factory in Miercurea-Ciuc. Onno Rombouts, who has been running Heineken’s Romanian operations for nearly five years, recently said Heineken is by far the biggest player on the profile market.