“This year has been important to Heidi, which acquired premium praline manufacturer Schwermer Dietrich Stiel in German. We will have the first `Made in Germany’ Heidi products in the coming weeks, even in Romania,” said Peter Mueller, managing director Heidi Romania, a company with more than EUR22 million revenue.
That is where the praline experts are and Heidi is becoming more and more an international company, he added.
Heidi bought Schwermer Dietrich Stiel this year but this is not its only acquisition the recent years. It bought Austria’s Niemetz chocolates manufacturer three years ago.
Heidi Chocolat, held by Austria’s Meinl family via Kex Confectionery, has focused on international expansion in the past few years, so it is now available in 60 countries, as far as America, Asia, Middle East and Africa. Its main market, however, is Europe, Peter Mueller said.
(English version by Loredana Fratila-Cristescu)