Heidi’s owner is Austria’s Meinl family and most of the products of the brand are made in the plant in Pantelimon (Ilfov County) near Bucharest.
Schoenenberger is one of the leading actors on the chocolate market in Switzerland, where production of chocolate stands at more than EUR1.5 billion a year, according to the country’s industry association website.
“Our long-term goal is to develop Heidi as an international premium chocolate brand that is well distributed and sold and consolidate the brand on the Swiss market,” Gerald Neumair, chairman of Heidi Chocolat Group AG, said.
It can be said that Heidi, a chocolate based on Swiss recipes, is coming back home after 20 years of development on international markets, he added.
Heidi acquired Chocolat Schoenenberger AG from entrepreneur Hans Rudin. The Swiss company has 60 employees and makes premium and organic chocolate.
(English version by Loredana Fratila-Cristescu)