“We are happy to support Unison in this important step in the local market. Food can be made fundamentally more sustainable by using fresh plant-based alternatives. We believe there is room for growth for new brands in this market,” said Mircea Ghita, Country Manager Romania at SeedBlink.
The total financial goal of this pre-seed round is EUR225,000, of which an amount of EUR133,000 has already been raised from Mavers Ventures (Lead VC) and other angel investors, according to Unison representatives.
“The market for healthy plant-based products is growing and we see this directly on store shelves. Unison already has a solid customer base, a portfolio of nutrient-dense products that are very loved by consumers. With this funding we will accelerate sales and significantly expand our product offering. We are happy to be the first local producer to offer this highly affordable investment tool through SeedBlink”, said Tudor Iacob, CEO and Co-founder of Unison.
The team’s plans include diversifying the range of snacks and spreads from nuts, seeds and fruits, operational development to increase production capacity and listing in major chain stores.
“We want Mavers Ventures to play an essential role in stimulating innovation, sustainability and transformation in both the technology and food sectors, in the new-food and plant-based area. Our mission is to accelerate the growth of innovative startups that are reshaping the way we produce, distribute and consume healthy food while leveraging cutting-edge technology. Founders are the core value of a company, so Tania and Tudor had a big impact on our final decision to invest in Unison”, said Alexandru Boghiu, Managing Partner Mavers Ventures.
Among the EU member states, Romania has the lowest daily intake of fruits and vegetables: only 2% of the population consumes at least five portions of fruits and vegetables daily.
The team’s plans include diversifying the range of snacks and spreads from nuts, seeds and fruits, operational development to increase production capacity and listing in major chain stores.