The café gets its revenue from day to day operations and from organizing more than 100 events a year, ZF has found.
The revenue puts it among the top ten restaurants and cafés in Romania, where the leading actors are Caru’ cu Bere, McDonald’s Dristor and the Ikea restaurant, each of which with EUR5 million to EUR7 million revenue a year.
Hard Rock Café operates in Romania via a franchisee, Midi Development, held by businessman Nicolae Badea, Radu Dimofte and Lucian Vlad, according to the latest information available to ZF.
The officials of the group have previously said they have no plans of expanding the brand in Romania, because it is a brand that goes to cities with more than 1 million people and the only city in the country that meets this particular criterion is Bucharest. The company also thinks one Hard Rock Café is enough in Bucharest.
(English version by Loredana Fratila-Cristescu)