“We have already organized in-house events with dealers and major fleet customers and got very good feedback,” Hakim Boutehra, general manager of Renault Commercial Roumanie, the Dacia, Renault and Nissan sales company in Romania, told ZF.
The fleet customers already want to buy six, ten or twenty cars now. Petrom still wants to buy Duster fleets. Other companies are following in its footsteps and want Duster fleets, as well, he added.
Boutehra says the companies’ interest in Duster since its launch is because the vehicle loses little value over time and ownership cost is lower than other vehicles’. “Resale value of Duster is very high, and the car loses little value.” Therefore, customers buy in the first year and do not wait one or two years to get a higher discount.
The Duster will see at least the same sales volumes as the previous model.
(English version by Loredana Fratila-Cristescu)