The new store has a sale area of 1,555 square meters.
H&M registered 40% higher sales in Romania in 2015 financial year, of SEK1.796 billion (EUR193.4 million), and is getting ready to launch stores under the COS brand on the Romanian market this year.
The COS brand targets customers with above-average income and is the second most important brand for the Swedish group in terms of turnover and the number of store openings, after H&M.
H&M opened four stores in Romania in 2015 financial year, between December 1, 2014 and November 30, 2015, reaching a total 42-unit network locally.
In the fourth quarter of 2015, when it opened one store in Romania, H&M registered sales of SEK522 million (EUR56.2 million), up 25% compared with the same period of the previous financial year.