H&M has 37 stores on the Romanian market.
In 2015, H&M also plans to launch online stores in Belgium, Bulgaria, the Czech Republic, Hungary, Poland, Portugal and Slovakia.
H&M in Romania increased 39% in December 2013-August 2014, the first nine months of the current financial year, to SEK864 million (EUR94.1 million), from SEK620 million in the same period the year before.
H&M (Hennes&Mauritz) was founded in Sweden in 1947 and is listed on NASDAQ OMX Stockholm. H&M has around 3,300 stores in 54 markets, including franchised units.