The 15% rise in H&M Romania’s sales came amid an inflation of 8.5% for the clothing category, according to Romania’s National Statistics Institute (INS). Growth above this level may indicate both an expansion of the brand and a greater appetite for spending on the Swedish giant’s products. H&M stopped announcing performance by country a few years ago, instead it now reveals data about the region, so it is difficult to assess whether expansion drove the results or not.
However, 2022 was H&M’s second best after 2019, when sales overshot the RON1 billion mark. That was the only time sales went beyond that figure.
(English version by Loredana Fratila-Cristescu)