The increase came as non-essential retail, including the fashion one, operated relatively normally lasy year, with fewer restrictions than in 2020. In 2021 H&M announced its first loss since it entered the market in 2011, together with a 33% sales slump.
In 2021, as things got closer to normality, the Swedish giant switched to profit, of RON13.2 million. This is still several times smaller than the one generated in each of the years before the health crisis.
Moreover, the number of employees is still declining. The Swedish giant has around 870 employees left in Romania, almost 350 fewer than in 2019.
There are not figures, yet, about H&M 2022 evolution. However, this year is marked by other types of problems, led by inflation and the Ukrainian war.
(English version by Catalina Apostoiu)