Ralf Wein, Country Manager H&M Romania, said in a statement that the retailer will be opening its second store in Brasov on March 27. He also said the retailer is nearing 40 stores in Romania after only four years of presence locally.
The new store has a sale area of over 2,400 square meters and will include men, women, teenagers and children’s clothing.
H&M Romania’s sales rose 43% to SEK1.28 billion (EUR138 million) in 2014 fiscal year ended on November 30, after the company had opened ten stores during this period. Sales include VAT. Expressed in lei, H&M Romania reported a 37% increase.
H&M will launch an online store in Romania in 2015.
H&M was founded in 1947 and is listed in Stockholm. The retailer operates 3,511 stores in 50 countries, including franchised units.