The company entered Romania in March. In the third quarter of the fiscal year (June-August), H&M reported sales of SEK90 million (EUR9.8 million) on the Romanian market.
The retailer currently has eight stores nationwide, and it plans to launch another two by the end of the year.
H&M was founded in 1947 in Sweden and it has over 2,300 stores on 40 markets, including franchised units.