Its sales in local currency rose by some 42%, according to the company’s data.
In the fourth quarter of financial year 2013, H&M Romania sales rose 40% on the year, to SEK273 million.
H&M opened 9 stores in Romania in the financial year ending November 2013, reaching a total of 28 units. The company currently employs 700 people in Romania.
H&M Romania PR manager Andreia Urzica stated that the company plans to keep its expansion pace in 2014 as well.
H&M global sales rose 9% in financial year 2013, to SEK150 billion, while the company’s net profit rose to SEK17.1 billion.
H&M was established in Sweden in 1947 and is listed on NASDAQ OMX Stockholm. The company owns over 3,100 stores on 50 markets and plans to open another 375 stores in 2014.