The decision to expand its store in Unirea Shopping Center comes as a result of the company’s positive financial results on the local market.
In 2014, H&M Romania posted revenue over EUR100 million, being the brand with the highest local sales. End-2014, H&M had around 40 stores in Romania.
The company’s main competitors on the local market are Zara, part of Spanish Inditex group, and C&A, the three companies targeting different client segments.
H&M entered Romania in the spring of 2011, and H&M Home in 2013. In the upcoming period, it plans to bring COS brand on the local market, holding negotiations with shopping centers northern Bucharest, Baneasa Shopping City and Promenada, according to market sources.
(English version by Manuela Panescu)