The new store has a surface of around 1,800 square meters and includes the retailer’s home deco collection.
In December, the Swedish retailer plans to open a store in Iris Shopping Center in Bucharest and three others in Galati, ending the year with 30 stores.
H&M also plans to expand its store in AFI Cotroceni in Bucharest by 800 square meters.
With the store openings this year, H&M Romania will have around 700 employees, 100 more than in 2012.
In the fiscal year 2012, H&M doubled its sales on the Romanian market, to SEK635 million (EUR74 million), after opening eight new stores.
H&M was founded in 1947 and is listed in Stockholm. The retailer operates over 2,900 stores in 47 countries, including franchised units.