The H&M store in Bucuresti Mall, initially located on the ground floor, has been extended onto the first floor to include H&M Home, the Swedish retailer’s home deco division.
H&M Romania has a network of 36 stores in Romania.
H&M’s sales in Romania increased 34% in the first half of the fiscal year (December 3012 – May 2014), to SEK549 million (EUR61 million). Expressed in lei, sales increased 30%.
Last year, the Swedish fashion retailer topped the EUR100 million sales threshold and posted a net profit of RON23.6 million (EUR5.4 million), up 52% on the year.
H&M was founded in Sweden in 1947 and is listed on NASDAQ OMX Stockholm. The company owns over 3,300 stores on 50 markets.