The store is now over 2,500 sqm and the next largest store is H&M Unirii in Bucharest, with 2,400 sqm.

The store has been expanded to include the retailer’s interior decoration collection.

H&M Romania has 30 stores.

The Swedish retailer’s sales in Romania increased 41% in December-August, the first three fisal quarters, to SEK620 million (EUR71.4 million).

H&M has over 2,900 stores in 47 markets, including franchised units.