In 2011, the company posted sales of SEK267 million in Romania (EUR30.2 million). It began activity on the local market in March 2011, when it opened a store in the AFI Palace Cotroceni mall of Bucharest.
At the end of February this year, the company had 11 stores in Romania. On April 5, the company plans to launch its twelfth store, in the Atrium Center mall of western city Arad.
Further expansion plans target the cities Iasi, Craiova, Braila and Suceava.
H&M (Hennes&Mauritz) was founded in Sweden in 1947 and it is listed on NASDAQ OMX Stockholm. The H&M group has over 2,300 stores in 40 marketsm including franchise units.