The retailer will also open a store in Galati Thursday, April 10, reaching a countrywide network of 33 stores.
The two new stores in Pitesti will be opened at the same time in the Jupiter shopping center and the Euromall shopping center.
“We’ve chosen to do a double opening in Pitesti because we are convinced of the potential this town has. Pitesti is a dynamic town, with a fashion-oriented population, and we expect to be welcome here as we are in all other towns where H&M is present,” said H&M Romnia country manager Ralf Wein.
In the fiscal year 2013, ended in November, H&M’s sales in Romania increased 41%, to SEK893 million (EUR101 million). According to Finance Ministry data, H&M Romania had a net profit of RON23.6 million (EUR5.4 million) in 2013, up 52% compared to 2012.
H&M was founded in Sweden in 1947 and is listed on NASDAQ OMX Stockholm. The company owns over 3,200 stores on 54 markets.