The store is located in shopping center Gold Plaza.
H&M also plans to open a store in Botosani (NE) this spring.
The retailer has seven stores in Bucharest and 14 countrywide.
H&M’s doubled its sales in Romania in the 2012 fiscal year, ended November 30, to SEK635 million (EUR74 million), with the opening of eight new stores.
H&M was founded in Sweden in 1947 and is listed on the Stockholm NASDAQ OMX. The retailer has over 2,600 stores in 47 markets, including franchised units.