The new store has a sales surface of around 1,500 square meters and is located in the AFI Palace Ploiesti shopping center.
“Our first store in this city was very well received and I am confident the store we’re opening today will have the same success,” Ralf Wein, country manager of H&M Romania, said in a press release Thursday.
The first H&M store in Ploiesti was open in Ploiesti Shopping City.
By the end of the year, the retailer has plans to open three more stores in Bucharest. H&M is also bringing its home decorations collection this year in stores in Bucharest and Cluj-Napoca.
H&M has opened six new stores in Romania since the beginning of the year.
With the ten new store openings in Romania this year, H&M Romania will reach 700 employees by the end of the year, 100 more than in 2012.
In the fiscal year 2012, H&M doubled its sales on the Romanian market, to SEK635 million (EUR74 million), and opened eight stores.
H&M was founded in 1947 in Sweden and is listed on the NASDAQ OMX Stockholm. It has over 2,900 stores on 47 markets, including franchised units.