The new stores will be opened in September in Timisoara and Cluj, in Iulius Mall shopping centers, in Bucharest (Sun Plaza Shopping Center) and Constanta (Maritimo Shopping Center).
The Swedish company currently has six stores in Romania, five in
Bucharest and one in Brasov.
With the new openings, the company will reach a total number of
around 400 employees.
“With the opening of the new stores, we will also expand our team, as we plan to hire around 100 people by yearend,” said Carlos Duarte, country manager of H&M Romania.
Although they were late to arrive on the market, around seven years after Inditex and two years after C&A, H&M has counted on rapid expansion in Romania.
At the opening of the first store in Romania, Karl-Johan Persson, H&M chief executive officer, said that Romania was the first market where the company would open at least eight stores in the first year.
The retailer wants to catch up with its rivals, namely Inditex, C&A and New Yorker, which have had time to strengthen their position and open stores during several years of presence on the market.
(English version by Cătălina Apostoiu, Editing by Loredana Frățilă-Cristescu)