The store will open in the Vulcan Value Centre shopping center in Bucharest and will have a sales area of 1,733 square meters.
H&M’s sales in Romania increased 34% in the first half of the fiscal year (December 3012 – May 2014), to SEK549 million (EUR61 million). Expressed in lei, sales increased 30%.
Last year, the Swedish fashion retailer topped the EUR100 million sales threshold and posted a net profit of RON23.6 million (EUR5.4 million), up 52% on the year.
H&M was founded in Sweden in 1947 ans is listed on the NASDAQ OMX Stockholm. The retailer has around 3,300 stores in 50 markets, including franchised stores.