The H&M store in Bucuresti Mall, initially located on the ground floor, has been extended onto the first floor and will include H&M Home, the Swedish retailer’s home deco division.
The extended store is scheduled to open on September 20.
H&M Romania has a network of 35 stores in Romania.
H&M’s sales in Romania increased 34% in the first half of the fiscal year (December 3012 – May 2014), to SEK549 million (EUR61 million). Expressed in lei, sales increased 30%.
last year, the Swedish fashion retailer topped the EUR100 million sales threshold and posted a net profit of RON23.6 million (EUR5.4 million), up 52% on the year.