The growth is organic, considering the company opened one store last year, while closing another, its store in Bucharest’s Old Town.
The growth in Romania was among its highest, considering it is organic. In comparison, the entire group posted 3% growth, with 375 stores opened and 146 closed. Both locally and on many other markets, H&M has online stores.
The data are valid for H&M’s financial year that starts December 1 and ends November 30.
Romania remains in the lead by average sales per store in the region, almost 50% higher than in Poland for instance, despite the salaries being half of what they are in that country.
An H&M store sells EUR3.9 million worth on average in a year, in line with the world average of the retail giant, whose sales amount to EUR19 billion, generated by 5,000 stores on several dozen markets.
(English version by Loredana Fratila-Cristescu)