For 2025, the company expects an over 40% advance in an economic context marked by inflation, rising excises and consumer behavior changes.
While the artisanal beer segment remains below 1% of the overall market, the premiumization trend and interest in local products support long-term growth, according to the company’s representatives.
In 2023, Matache Beraru, the company that operates the Ground Zero plant, raked in RON1.3 million turnover.
In 2024, Ground Zero Beer had an average production of 15,000 liters of beer per month and reported turnover of around RON3 million.
In 2023, the beer market contracted by 5% and in 2024 stabilized at a volume of around 15 million hectoliters, without significant growth. The artisanal beer segment was more seriously hurt, with the number of brewers stagnating or even sliding.
(English version by Catalina Apostoiu)