The store will initially be located on the building’s ground floor, with an area of 200 square meters, but will eventually take up three levels, said BSB Fashion financial manager George Carabas.
BSB Fashion has 13 other stores in the country; most recently, it opened one in Bucharest’s Cotroceni Mall and Constanta’s City Park Mall.
The building that will host the new shop was bought in 2006. Its restoration entailed an investment of EUR1.4 million and BSB Fashion will spend another EUR200,000 to set up the store. The rest of the commercial space in the building will be put up for rent.
BSB posted turnover of around EUR2 million in Romania in the first six months and Carabas estimates it will reach EUR4.5 million by the end of the year, meaning a 18% increase on the EUR3.8 million reported in 2011.
The retailer entered the Romanian market in 2004, with a shop in Bucharest’s first mall.