Gregory’s is set to open a unit in northern Bucharest and plans to open three more units locally this year.
“Using our own franchise model, the group wants to expand its Romanian network to reach 80 units in the next five years,” said George Makridis, CEO of Green Break SRL, that company that owns the Gregory’s brand in Romania.
Gregory’s first entered the Romanian market at the end of 1999 and in 2002 it introduced a second brand – Coffeeright.
“In the past three years, Gregory’s registered sustained growth and became one of the leading European coffee & food snack chains. Opening a unit in Bucharest is a first step in implementing our expansion strategy for the next years,” said Vlassis Georgatos, CEO Gregory’s SA.
Founded in 1972, Gregory’s is currently the ninth largest chain on the coffee & food snack market in Europe. It has over 330 stores in Greece, Cyprus, Germany and the Bahamas and nearly 2,500 employees.