The program aims at facilitating the promotion of SMEs’ products and services on the international markets, at stimulating communication and partnerships and at preparing the entrepreneurs in terms of promotion on new markets.
Thus, government will grant annual non-refundable financing of maximum RON50,000 for each of a maximum number of 500 beneficiaries, to participate in international fairs and exhibitions or economic missions, to create a visual brand identity and a website, and to participate in training courses for promoting their services/products on new markets.
“4.67% of Romanian SMEs develop export activities; Romania reaches less than half of the European average. I think it’s time for Romania to deal with global competition and I believe this program provides a real support in this sector,” said the Minister for Business Environment, Commerce and Entrepreneurship, Florin Jianu.