“There are investments and there is growth, but as far as the e-commerce is concerned, Romania is way behind and we have to skip some stages to have a healthier growth. We currently talk about a quota of some percents of the total e-commerce market,” added Bulucea.
The online sector is expected to register the highest growth over the next five years, focusing on the tourism, the health sector, banking industry and the retail, Bulucea said.
Over 50% of the Romanian companies are not present in the online sector, while those with websites have not adjusted them to the mobile phones despite of the rapid development of this market segment, said Bulucea.
Less than a half of the websites registered in Romania have a mobile version.
According to Bulucea, Google Romania increased revenue from the online advertising, the same as all the other players on the market.
“We strongly believe the online is the second advertising method on the local market, after the television. I also believe that in the future, everything will be sold online,” he said.