“Bitdefender will be revising its strategy over the next three to five years. Personally, I don’t think the company will be floated on the stock exchange before 2016,” he said, adding the company registers organic growth of 40% every year and it has no difficulty supporting this growth.
Bitdefender’s turnover will go up by nearly 25% in 2013, due to a strong increase in online sales, he also said.
“The increase in online sales is the result of investments in marketing, which engulf 50% to 60% of the overall budget. We target the North-American and Western European markets,” according to Talpes.
Bitdefender SRl Bucuresti registered turnover of RON160.93 million in 2012, from RON135.61 million in 2011, Finance Ministry data show.
Bitdefender was launched in 2001, by rebranding the AVX antivirus produced and sold by Softwin. In 2007, the Bitdefender division split from the group of firms Softwin and its rising sales prompted its management to target a 2% share on the global antivirus market and float the company on one of the largest international stock exchanges during the 2008-2009 period. The deadline was subsequently set for 2012, due to the financial crisis.