“When one launches new models, sales go up, when not, sales consolidate,” Carols Ghosn, chairman and chief executive of the Renault-Nissan Alliance, told ZF.
Most launches now are Renault models, which does not mean Renault will abandon Dacia, but each range has its own life cycle and at some point new Dacia models will arrive, Ghosn added.
Dacia did not showcase any new models at the Geneva Motor Show, but presented a Logan MCV with the new Easy-R automated manual transmission and a new color for Duster. Renault presented the new Scenic and Mega Estate, both of them important for sales volumes in Europe and especially in the Western countries.
Dacia became Romania’s largest company by revenue during the crisis, relying mainly on exports to big markets like France and Germany. Its growth in European markets slowed down last year and the carmaker lost ground in France, its biggest market.
(English version by Loredana Fratila-Cristescu)