GfK Romania said it started to explore the Moldovan market in 2010 and it has already developed several research projects for clients in the telecom, financial and FMCG (fast-moving consumer goods) sectors.
In its statement, GfK Romania also announced it would launch in February the second wave of the FMDS (Financial Markets Data System) multi-client study in Moldova, a benchmark for the banking system.
Present on the local market since 1992, GfK Romania is the top market research company, with sales of around EUR11 million in 2011. GfK Romania’s business activity covers two sectors, Consumer Choices and Consumer Experiences.